Pennsylvania Attorney General Tough on Joe Camel

John Hopkins

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The Daily & Sunday Review reports that Pennsylvania Attorney General Tom Corbett is one of eight attorney generals preparing to sue RJ Reynolds for violating an agreement that was part of the 1998 settlement between Big Tobacco and various states.

As a part of the agreement, Big Tobacco promised not to use advertising that appealed to youth. That seems like a reasonable and moral request. Big Tobacco agreed and, yet, it has continued to use icons such as Joe Camel in advertising. Furthermore, that advertising has been placed in at least one publication that tends to target a youthful audience--Rolling Stone magazine. A four page insert with Joe Camel was included in the November issue of Rolling Stone.

Big Tobacco just can not seem to stay out of the limelight. Now, they face the heat in Florida known as the "Engle" tobacco victims. Thousands of Big Tobacco victims must file lawsuits no later than tomorrow. This should be a burning year for Big Tobacco!

For more information on this subject, please refer to our section on Defective and Dangerous Products.